Name: Shohaib Iqbal
Studied: University of Central Lancashire
Interned: February 2017
Likes: Accrington Stanley, design exhibitions & good design
Dislikes: Bad design
Featured project: Peckish Bird Seed Packaging

I have learned a lot during my time at The Allotment.

The Allotment has taught me to dig into a project from the roots and allow each stage of the design to blossom.

I made my move down to London after finishing internships up north in Manchester, allowing me to take a bigger step onto the next big challenge! The Allotment was my 3rd placement in London and has been a memorable experience for me. Talking to the Designers, Strategists and Creative Director has given me a great insight into what The Allotment as a design agency aims for in design; idea solutions and also listening to their experiences, advice and guidance towards making a rebrand meaningful and most importantly, successful.

I have experienced the strategic, ideas and design aspects of the branding process, which has allowed me to grow into a better designer and creative thinker.

The Allotment has taught me to dig into a project from the roots and allow each stage of the design to blossom.

Shohaib Iqbal

Peckish Bird Seed Packaging

Take an item from a supermarket shelf that is worth £1 (approx.) and then re-design and repackage the item in someway give the product “added value”, so it can be replaced on the supermarket shelf and sold for double the price. My solution was a statement solution that creatively uses a folding technique to mimic the opening and closing of a bird’s mouth to dispense the seeds. The design itself interacts perfectly with kids and also adults too!.

I chose 3 domestic garden Birds to create a range, Blue tit, Robin and Blackbird.


Leave a Reply

Your email address will not be published.

(0)