The Allotment has created the new website and a set of internal vision and values communications for Endpoint, an international brand implementation and wayfinding consultancy that specialises in the built environment.

The creative concept is underpinned by the brand story of ‘We see opportunity’. Referencing a brand truth uncovered through research, it refers to the differentiating value Endpoint deliver by looking at the built environment in a different way. They uncover opportunity for clients to improve performance in the built environment – be this strategic, aesthetic or commercial – by bringing a fresh perspective or viewpoint to their work.

The concept of perspective was used in the graphics and messaging on the website and bought to life via parallax functionality (see website).

For the internal launch The Allotment produced a clever booklet that gave meaning to Endpoints vision and values – messaging and graphics in the booklet demanded that the reader physically change their perspective.

A set of large scale posters have also been produced for Endpoints offices in London and Dubai. In each case there is a clever visual trick to engage the passer-by.

Click here to see the Endpoint case study in full.

The new Endpoint identity was created by Goosebumps.


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