We are delighted to announce the launch of a global employee engagement initiative called Lighter, brighter everywhere for Lucite International, part of Mitsubishi Rayon Group.

The campaign was launched this week to Lucite International’s 2000 employees across three continents – Asia, Americas and Europe/Middle-East.

Lucite International people are passionate about what they do and we wanted to ensure our creative strategy was clearly connected to the beautiful acrylic products that brighten the world and improve the quality of life. We therefore focused on storytelling that uses MMA or acrylic as an intrinsic part of the creative work. The aim is to inspire and help people to understand how together they are shaping a profound contribution to their world.

The internal engagement campaign, translated into six languages, includes the launch of a series of posters for use across 35 global manufacturing sites, an introductory animation, a boxed cascade pack for employee workshops which includes a game to encourage involvement and team working and a new intranet site.

Click here to see the Lucite International case study in full.

"It is very clear to me that people who see the link between their daily activities and our Company's wider purpose perform better and have more satisfying lives and careers. The aim of this initiative is to reinforce our values and help all our people understand Lucite International and Mitsubishi's role in the wider world and in society. We want all our people to understand and get involved in shaping 'a Lighter, brighter future' so that we can continue to have a positive impact on the world around us.

Our job now is to take the inspiring work that we have produced with The Allotment and ensure everyone in the business understands our vision and relates to our values that underpin our business. This is just the start!"

Kevin Leith, Global HR Director for Lucite International

We would like to thank everyone that we collaborated with for their hard work on this exciting project:

Photography - Mike Feather and Andy Grimshaw
Animation - We are seventeen
Illustration - Geoff Appleton


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4 thoughts on “A lighter, brighter future for Lucite International

  • Georgia Dowling says:

    Really love the outcome guys!

  • The Allotment says:

    Thanks, Georgia. Glad you like the work!

  • Lucia Rusinakova says:

    Beautiful work. What a great way of integrating the actual materials within the creative.

  • The Allotment says:

    Thank-you so much Lucia- very kind of you!